About Us


ALOR® is a California-born fine jewelry brand creating timelessly modern pieces for the contemporary woman and man. On the forefront of colored cable jewelry, ALOR utilizes stainless steel cable accented with 18kt gold, diamonds, pearls, stingray and more in their iconic shades of color.

Established in 1979 as a family-owned and operated business, the brand combines the casual simplicity of high fashion elegance with industry-leading and iconic color, texture and design. ALOR is devoted to creating world-class works of art, to be worn in everyday life, once in a lifetime occasions, and everything in between.

ALOR lives by the motto, “You don’t have to be the best at everything, you just have to be the best at what you do,” and brings that ideal in to every aspect of the company from design, to customer service, to the craftsmanship of the jewelry.


As the authority on colored cable, the beautiful shades of ALOR include:

The collection features durable stainless steel cable in an array of colors created using a PVD (Physical Vapor Disposition) process.

First, the plain grey stainless steel goes through a deep cleansing bath. Then it goes into an oven where various heating temperatures change the molecular structure of the steel, which ultimately changes the color of the piece.

Every piece is closely watched during this lengthy process to ensure consistency in color and quality. Different from a coating or a plating that may wear in time, this process creates a molecular change in color that is as durable and long-lasting as it is beautiful!


ALOR’s Women’s Collection is built to be stacked and layered and to be an expression of your individual style. Keep it monochrome in your favorite cable color or mix and match all day – you can’t go wrong! This collection features the most-loved Stackable Bracelets with 18kt gold and diamonds, the go-to Cuff Essentials with endless color combinations, the Chain Collection with diamonds that is light, playful and built to have fun, and plenty more. From South Sea Pearls, to glistening diamonds and beyond, dive into luxury finishes for everyday wear.

ALOR’s Gentlemen’s Collection is created with the modern man in mind. Designed to be worn from the board room to the golf course, the styles are wearable, durable, comfortable and stylish. Explore a sophisticated and innovative collection of cufflinks, bracelets, rings and necklaces in the brand’s classic materials. Keep him looking sharp for any and every occasion with ALOR.

The iALOR™ Collection is where ALOR’s iconic stainless steel cable meets the world of tech. This luxury cable band was created exclusively for the Apple Watch®. Wake up and put on your everyday essential, now elevated with your favorite colors of cable and sparkling diamonds. Fine jewelry discovers a new purpose with iALOR™.